The Impact Of Google Layout Changes On SEO Strategies (2023 Update)

 


In the last few years, Google layout (SERP) has continually changed to provide the best user experience possible. This trend looks to continue in 2023 as well. Google has introduced further changes that will impact changes in SEO and website design services. 

So why these constant changes, you ask? 

Well, as we are all aware, Google’s entire role in business is to provide users with the best possible experience. Hence, to do so, a lot of changes in Google page layouts are brought in every now and then. 

There have been many speculations on the announcement made by Google to change the SERP layout by removing the paid ads from the right side and adding an extra ad to the top of the fold, and so on. This roll-out has affected users throughout the world in all languages and has brought the desktop experience closer to the mobile experience. 

Yes, you heard me right. If you focus on the last few years of Google layout changes, it is noticeable that Google has pushed itself more toward mobile-centric changes. What do you think could be the reason?

For that, you'll need to stay with us and read along as we discuss the new Google layout changes and the effects of these Google changes on SEO techniques. First, let's get an idea of the new features in Google Layout Change.

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