36 Essential Characteristics To Create A User Persona For A Website

It is impossible to successfully promote a product if one does not first determine their target audience and what their target audience wants. You'll simply base your judgments on your assumptions about what people want. That can't be maintained over the course of any company's existence. Because of this, any firm that has the ambition to expand should prioritize the development of user personas.

Determining the ideal customers for your company to reach via the Internet can be challenging. Conversations with end users can be time-consuming, frustrating, and even misleading at some points in the conversation. The question now is, how can you ensure that your site is optimized for the visitors you intend to attract? 

Developing a persona or a fictitious user whose characteristics are derived from those of your target audience is a good strategy that can be utilized. 

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