One of the greatest advantages of digital marketing is that results can be measured in real-time, providing marketers with the opportunity to adapt quickly. Consider this example: If you spend $7,000 and generate 1,000 prospects, but these leads only give a 1% ROI. Do you think it's worth investing so much in such leads! And this is where most companies fail when marketing budget and ROI are not well-measured. Measuring the profitability metrics will help you plan better and keep the budget in control thereby ensuring maximum efficiency.  But, many businesses lose out on the benefit that leads nurturing can generate, that is 50% digital marketing sales leads at just 33% of the cost.  Essentially because they aren't able to implement digital marketing sales strategies that can optimize the future lead nurturing campaigns and improve ROI.



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