Why Healthcare Website Landing Page Is More Important Now Than Ever

 

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Does anyone you know ever go without looking up medical advice online? Of course, that was meant to be a rhetorical question. The internet has become the first line of defense in times of need. 

60% of online users say they've relied on Google for quick answers at some point. 

Especially in the medical field, word of mouth was widely regarded as an effective advertising strategy. To attract new patients, doctors and nurses gave exceptional service to their current clientele, who would then hopefully leave positive online reviews.  Although word of mouth used to be an effective marketing strategy, it is much less effective in today's market.  Because of this, those in the healthcare industry can't afford to dismiss the role that digital presence can play, especially when armed with a persuasive landing page. Post-click landing pages are a proven strategy for turning casual browsers into loyal customers.

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